Thame Driving Blog

    Is the colour of your car important to you?

    Thame Driving Blog

    About 2 years ago I was approached by several customers about information that we know as "motor industry experts" but is unknown to the wider public.

    I thought that knowing what to do to pass your MOT or how to claim money back if you hit a pothole was easy information to find. Apparently not, and anayway when it comes to cars and motoring, what I have found is that there is alot of guff and untruths out there. The feeling I got was that people want to listen to people that they trust.

    So....I started writing articles about useful motoring information, amusing tales and local information. I now send this out to over 2,000 people on a monthly basis along with other motor related emails and generally get really good feedback. In fact what happens now is that my readers are now telling me what to write about.

    I hope you enjoy the articles and if there is a particular topic you want to know about then please let me know.


    Is the colour of your car important to you?

    Well according to a survey by Carwow, colour is in the top 5 considerations when buying a new car.

    At TSS we have customers that come in to see us often who will say…. “I don’t really mind about the colour”

    But when we suggest some options will say “Oh any colour but black….oh and red….and I’m not to keen on silver either”

    So what else do we consider when buying a car?

    Here’s the top 5 most important criteria for buyers

    1. Price
    It’s important for every person or family to choose a vehicle that fits individual budget allowances. Some people prefer to purchase a car outright, whereas others may prefer to pay in monthly instalments.

    2. Fuel economy
    For me personally, it’s really important to consider a car’s fuel efficiency ratings for motorway driving as I drive long distance once a week at least. For others it may be important to consider fuel efficiency for city driving. The type of fuel a vehicle takes can also affect how much you spend at the pump weekly.

    3. Colour
    There is nothing more enticing than a shiny car in your favourite colour. Today, you can get virtually any colour. Some go as far to suggest the colour of choice reflects not only your driving habits, but your psyche as well. Various theorists believe that calm, cool and detached drivers own silvers cars.

    4. Insurance grouping and cost
    Insurance costs can vary greatly from one vehicle to the next. Geographical location, driving history, and insurance credit scores are the main factors influencing rates. However, particular models come with heightened rates. Why? There is no simple one-word answer, but statistics about a particular make and model overall claims play a considerable part in rates.

    5. Safety
    If a car is newer, that does not always mean it is safer. A majority of buyers will go for a car with excellent safety ratings. Although newer cars have more high tech safety features, however some older cars have anti-lock brakes, airbags and several other valuable features.

    So I’m sure you can relate to those five considerations, when it’s time for your next car.

    If you’re anything like me, you will simply pick a colour based on the colour you like – now although green is my favourite colour, you’d never see me driving a green car, I’d probably always stick to black or silver. The most popular colours for buyers are silver and blue. They are not exactly bold, but they are easy to clean and easy to sell on.

    Some drivers are convinced that lighter or brighter-coloured cars will keep them more visible and thus make them safer on the road.

    There have been a number of studies over the years investigating the correlation between car colour and accident rates, and black cars almost always top the car crash index. One study revealed that black cars are 47% more likely to be involved in road accidents than vehicles of other colours. White, gold, and yellow are deemed to be the safest.

    What interests me most about car colours though, are their names. No-one buys a “silver” car any more – they buy “Titanium Grey” cars, or “Moonstone Metallic” cars.

    Here is a little bit of fun……

    Are you a car colour expert?

    We’ve put together a list of car colours,take our quiz and see if you’re a car colour expert!